Persistence Beats Resistance with Robert Koenen of Boxed Water is Better

Written By Modern Species

In today’s episode, we are joined by Robert Koenen, Chief Revenue Officer of Boxed Water is Better,  to talk about plastic pollution, sustainable alternatives, and the difficulties entrepreneurs face when they want to bring change to the market.

Boxed Water is Better is a sustainable alternative to plastic water bottles and aluminum cans for the grab-and-go water market. Their cartons are 92% plant-based and 100% recyclable and refillable. Find more here.

Key Points From This Episode:

  • Rob introduces us to Boxed Water is Better.

  • How Alaska Airlines stopped creating the demand for 1.8 million pounds of plastic by switching to Boxed Water.

  • Gage & Rob discuss plastic pollution and how everything we use is made of plastic these days.

  • Rob dives into the sustainable alternatives we have now, which are more than before.

  • The backstory of how Boxed Water got into The Ellen DeGeneres Show.

  • The origin story of Boxed Water is Better and actually why they are better.

  • One of the biggest issues they are facing as a company right now.

  • The issue many entrepreneurs face when they want to start a sustainable better-for-the-world business.

  • The Boxed Water social media campaign to plant trees with The National Forest Foundation.

  • Rob and Gage dive into the importance of progress over perfection.

  • A last piece of advice from Robert.

Tweetables:

"The system has been built over decades. And that's why it's so complicated. And it is many, many layers of things, and people's lives and profitability." - Robert Koenen [00:23:03]

"The biggest hurdle that we have to overcome is people still not believing that plastic is bad." - Robert Koenen [00:27:14]

"When you're a pioneer kind of trying to change an industry, you might spend your first 5 to 10 years or something just trying to raise awareness." - Gage Mitchell [00:30:29]

"Progress over perfection is the mantra, as long as you're doing a little bit better." - Robert Koenen [00:42:18]

"Vote with your dollar." - Robert Koenen [00:46:13]

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Modern Species

A sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.

https://modernspecies.com/
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