Importing Food Culture with Amy Zitelman of Soom Foods
Although not particularly new to the US market, tahini has historically been found gathering dust at the bottom of the shelf in the international foods aisle instead of being celebrated in the kitchen for its versatility.
Today we are joined by Amy Zitelman, CEO and Co-Founder of Soom Foods, to talk about the various culinary uses of tahini, why she and her sisters started importing it, and the sustainable, regenerative qualities of the sesame crop and supply chain.
Tune in to hear from this inspiring entrepreneur who refused to allow the lack of evidence for a thriving tahini market in the US to deter her!
Key Points From This Episode:
The role of consumer education when introducing products to a new market.
Why Soom Foods founders, Amy Zitelman and her sisters chose to import tahini into the US.
The rise of tahini in the national consciousness and its culinary versatility.
What differentiates Soom from other tahini brands in the US.
The importance of quality invariability in the US market.
The pros and cons of prioritizing product simplicity.
Soom Foods’ omnichannel sales approach.
The sustainable and regenerative qualities of the sesame crop and supply chain.
The advantages of regenerative agriculture.
How Amy and her sisters manage the marriage of family and business.
How the family dynamic permeates Soom’s company culture.
Why ignorance is bliss when it comes to starting a business.
The fine balance between trusting your intuition and calling on others’ perspectives.
The value of feedback.
Tweetables:
“Our whole platform, our whole foundation is based on consumer education.” — Amy Zitelman [0:04:43]
“All consumers are different and tahini is one of the most versatile ingredients that you can use.” — Amy Zitelman [0:07:13]
“Having the omnichannel is definitely a sustainable approach.” — Amy Zitelman [0:16:29]
“[Tahini] is really an intriguing and inspiring ingredient that you can put in almost anything.” — Amy Zitelman [0:31:11]
“One of our biggest opportunities at Soom is to continue to educate ourselves and be the connection between the consumers and experts on all of the amazing properties of sesame.” — Amy Zitelman [0:44:34]
Check Out Products We’ve Featured…
-
Beauty and Personal Care
- Sep 20, 2022 Soapbox
- Jun 23, 2021 Makes 3 Organics
-
Durable Goods
- Apr 19, 2022 Dtocs
- Jan 26, 2021 ECOlunchbox
-
Food and Beverage
- Apr 28, 2023 Good Food for Good
- Apr 13, 2023 Alec’s Ice Cream
- Mar 28, 2023 Redmond
- Mar 21, 2023 Read The Ingredients
- Mar 8, 2023 Forij
- Feb 23, 2023 Wild Orchard Teas
- Feb 20, 2023 Firebrand Artisan
- Feb 3, 2023 Bundle x Joy
- Feb 3, 2023 Lexington Bakes
- Dec 12, 2022 Eat The Change
- Dec 12, 2022 Humble Snacks
- Oct 22, 2022 Renewal Mill
- Oct 22, 2022 IWON Organics
- Oct 14, 2022 Bro Dough
- Oct 14, 2022 Once Upon a Farm
- Sep 20, 2022 Soom Foods
- Sep 20, 2022 Pacha
- Aug 17, 2022 Freak Flag Organics
- Jul 31, 2022 No Evil Foods
- Jun 2, 2022 Philosopher Foods
- May 20, 2022 Pulp Pantry
- May 18, 2022 Betterbrand
- Apr 19, 2022 Pass The Honey
- Apr 19, 2022 Boxed Water is Better
- Mar 18, 2022 Take Two
- Mar 18, 2022 Javazen
- Mar 18, 2022 Mid-Day Squares
- Mar 18, 2022 Ready Wise
- Dec 13, 2021 Agua Bonita
- Dec 13, 2021 Thomas Foods
- Dec 10, 2021 Farmer Direct Organic
- Dec 10, 2021 Manitoba Harvest
- Oct 27, 2021 ZEGO Foods
- Oct 13, 2021 Riff
- Sep 29, 2021 Doughp
- Jul 14, 2021 Outcast Foods
- May 19, 2021 Hippie Snacks
- Feb 24, 2021 Alter Eco
- Feb 11, 2021 Hooray Foods
- Feb 6, 2021 ReGrained
-
Household
- Sep 1, 2021 Thriving Design