Content is SEO with Casey Nifong of Mountain Laurel Digital
Search engine optimization is in a state of constant change, so it’s important to keep moving to fit with the algorithm. If you can do this, you can boost your online presence and maximize the traction you get from it.
Today, we speak with Casey Nifong, the founder of Mountain Laurel Digital, a full-service digital agency in Asheville North Carolina. In this episode, we go into great detail about SEO, discovering its mechanics and how its technical nature is becoming more dynamic. Early in the show, we talk with Casey about SEO as a method, and the ingredients it takes to make its recipe. We discuss research elements, the need for creative strategy, and how SEO’s characteristics are pushing for more holistic content. Make sure to tune in today for more on SEO!
Key Points From This Episode:
Casey tells us about her professional background.
Hear some of the reasons why Casey loves SEO.
Casey walks us through what life is like launching an agency and starting a family.
Find out Casey’s “why” and how it has influenced the way she goes through business.
How Casey, as a leader, fosters a good team culture.
Casey shares how she creates a good platform to communicate with her clients.
Hear how SEO has changed over time and what good SEO requires today.
Casey tells us why Google looks for quality, not quantity.
Becoming an authority on a niche topic versus exploring uncharted topics.
Casey shares her knowledge on the relationship between keywords and titles.
We discuss the benefits of refurbishing previously successful content.
How Mountain Laurel’s plastic-free challenge was a fantastic exercise for the business.
We talk about food packaging solutions.
Casey shares a glimpse of what Mountain Laurel’s future may look like.
Tweetables:
“No one knows for sure how SEO works. It takes a lot of research and creative strategy and you have to have an open mind and be okay with not a lot of structure. And I think that’s why I’m drawn to it.” — Casey Nifong [0:03:38]
“I started a business to meet great people and make good friends. It’s turned into that purpose being around the community and I think that businesses can’t flourish without that purpose of giving back to the community.” — Casey Nifong [0:09:01]
“SEO is a very technical area, and as the algorithms have changed over the years, it has become a much more creative space and it is so much more about context.” — Casey Nifong [0:11:14]
“The longer I’ve been a business owner, the more I understand it to be an evolution. It’s being okay with change and being adaptable. That means that as a leader I have to take on the role of the listener.” — Casey Nifong [0:13:14]
“When you think about SEO, you also have to think about PR and how other sites are talking about your brand.” — Casey Nifong [0:19:09]
“When we do topic ideation, there is a lot of low-hanging fruit when it comes to writing about something that is trending. But you have to do it in a way that is laid out so Google can crawl it. It also has to be posted within that trending time.” — Casey Nifong [0:25:32]
“It’s not just using your semantics. It’s actually taking semantics that is already working in the search engines and then branding them.” — Casey Nifong [0:27:22]
“From a big picture perspective, we will be adding more teammates to try and create a more sustainable balance. Right now we are a little bit too busy.” — Casey Nifong [0:41:30]
Episodes Archive
-
2021
- Jan 27, 2021 A Plastic-Free Mission with Sandra Ann Harris of ECOlunchbox
- Feb 3, 2021 Upcycling Opportunities with Daniel Kurzrock of ReGrained
- Feb 10, 2021 Launching a Plant-Based Business with Sri Artham of Hooray Foods
- Feb 23, 2021 Curiosity & Connection with Linwood Paul & Matt D’Amour of Subtle Distinctions
- Mar 3, 2021 Regenerative Chocolate Foundation with Antoine Ambert of Alter Eco
- Mar 8, 2021 Purpose on Purpose with Rob Sinclair of Conscious Brands
- Mar 15, 2021 Money Doing Good with Adrian Reif of Umana Venture Studio
- Mar 18, 2021 A Culture of Candor with Linwood Paul & Matt D'Amour of Subtle Distinctions
- Mar 30, 2021 Making Health Accessible with Zeke Khali the Healthy Hueman
- Apr 2, 2021 Mission & Marketing with Jamie Lamonde of Kindship Group
- Apr 7, 2021 The Path to Action with Linwood Paul and Matt D’Amour of Subtle Distinctions
- Apr 7, 2021 Why Fair Matters with Anna Canning of Fair World Project
- Apr 14, 2021 Connection Before Content with Linwood Paul & Matt D'Amour of Subtle Distinctions
- Apr 21, 2021 Content is SEO with Casey Nifong of Mountain Laurel Digital
- Apr 28, 2021 Protecting Intellectual Property with Erin Ogden of OGS Law
- May 5, 2021 How Are You, Really with Linwood Paul & Matt D'Amour of Subtle Distinctions
- May 12, 2021 Flipping The Script with Dennis Weaver of The Organic Marketing Association
- May 19, 2021 Failing to Save The Planet with Ian Walker of Left Coast Naturals
- May 27, 2021 I Before We with Linwood Paul & Matt D’Amour of Subtle Distinctions
- Jun 2, 2021 Raising Crowd Capital with Jonny Price of WeFunder
- Jun 9, 2021 Independent Retail with Lisa Gebhardt of Marlene’s Market & Deli
- Jun 16, 2021 First-Voice Storytelling with Pablo Muñoz Ledo of Into
- Jun 23, 2021 Cleaning Up the Soap Aisle with Kristine & Daniel Sperling of Makes 3 Organics
- Jun 30, 2021 Making Green Mainstream with Annalea Krebs of Social Nature
- Jul 7, 2021 Hemp & Agriculture with John Porterfield of Woolen Hemp
- Jul 14, 2021 Growing Upcycling with TJ Galiardi of Outcast Foods
- Jul 21, 2021 Sharing Power & Knowledge with Justine Reichman of NextGenChef
- Jul 28, 2021 For the Love of Plants with Ellen Kanner The Soulful Vegan
- Aug 4, 2021 Know Your Customer with Eric Pierce of New Hope Network
- Aug 12, 2021 Business as a Force for Good with Veena Harbaugh of B Lab US & Canada
- Aug 21, 2021 Cultivating Heartset with Linwood Paul & Matt D'Amour of Subtle Distinctions
- Aug 25, 2021 Persuasive Branding with Gage Mitchell of Modern Species
- Sep 1, 2021 Growing a New Garden Brand with Jason Rider & Morgan Rider of Thriving Design
- Sep 8, 2021 Investing in Sustainability with Ryan Williams of NextWorld Evergreen
- Sep 15, 2021 Reaching Green Consumers with Carolyn Parrs of Mind Over Markets
- Sep 22, 2021 Check Your Zipcode Culture with Linwood Paul & Matt D'Amour of Subtle Distinctions
- Sep 29, 2021 Cookies for Recovery with Kelsey Moreira of Doughp
- Oct 6, 2021 The #1 Climate Change Solution with Turner Wyatt of Upcycled Food Association
- Oct 13, 2021 From Coffee to Cascara with Paul Evers of Riff
- Oct 20, 2021 Growing Organic Certification with Jessica Beckett Parr of CCOF
- Oct 27, 2021 A Transparent Food System with Colleen Kavanagh of ZEGO Foods
- Nov 3, 2021 From Founder to Mentor with Mike Fata of Manitoba Harvest
- Nov 11, 2021 Preparing Brands for Wholesale with Alli Ball of Food Biz Wiz
- Nov 17, 2021 Prioritizing Brand Messaging with Pilar Ochi of Alter Eco
- Nov 25, 2021 Giving Bulk a Brand with Jason Freeman of Farmer Direct Organic
- Dec 2, 2021 Food Systems & Climate Change with Jonathan Reinbold of Thomas Foods
- Dec 8, 2021 Nailing The Pitch with Kayla Castañeda of Agua Bonita
- Dec 15, 2021 Excellence Without Attachment with Subtle Distinctions
- Dec 22, 2021 It All Starts with The People with Michelle Hirons of Higher Ring
- Dec 29, 2021 A Framework for Communications with Molly Gaines of Kindship Group
-
2022
- Jan 14, 2022 Understanding the Problem with Timothy Lawlor of ReadyWise
- Jan 14, 2022 Better Food Products with Jonathan Deutsch of Drexel Food Lab
- Jan 19, 2022 Intentionality Deficit with Subtle Distinctions
- Jan 26, 2022 Minimizing Growing Pains with Zachary DeAngelo of Rodeo CPG
- Feb 4, 2022 From Their Cart to Yours with Steven Clift from GoodCarts
- Feb 10, 2022 Sustainability On Demand with Alise Zindiga of Printful
- Feb 16, 2022 Make People Feel Something with Jake Karls of Mid-Day Squares
- Feb 24, 2022 Relaunching a Brand with Aaron Wallach of Javazen
- Mar 2, 2022 Assessing Your Impact with Breyn Hibbs of Take Two
- Mar 12, 2022 Materiality and Future Fit with Rob Sinclair of The ImaginALL Collective
- Mar 18, 2022 The Problem with Motivation with Gage Mitchell of Modern Species
- Mar 25, 2022 Make it Easy with Gage Mitchell of Modern Species
- Mar 31, 2022 Mompreneur on a Mission with Pallavi Pande of Dtocs
- Apr 6, 2022 Persistence Beats Resistance with Robert Koenen of Boxed Water is Better
- Apr 13, 2022 Fighting Honey Fraud with Douglas Raggio of Pass the Honey
- Apr 21, 2022 Progress Over Perfection with Radhika Manwani of Sieo
- Apr 27, 2022 What's Your Manatee Moment? with Allyson Bartlett of 1% for the Planet
- May 4, 2022 Lifestyle Design with Linwood Paul & Matt D'Amour of Subtle Distinctions
- May 12, 2022 What We Learn Along the Way with Kate Fosson of Brand Pollinators
- May 18, 2022 Squashing the Voice of Doubt with Kaitlin Mogentale of Pulp Pantry
- May 26, 2022 A Culture of Sustainability with Moji Igun of Blue Daisi Consulting
- Jun 2, 2022 Know Thy Foods with Tim Richards of Philosopher Foods
- Jun 13, 2022 Get Creative with Your Giving at the 1% for the Planet Global Summit
- Jun 15, 2022 Focus on Your Fans with Dr. James Richardson of Premium Growth Solutions
- Jun 23, 2022 When Everything Goes Wrong with Sadrah Schadel of No Evil Foods
- Jul 1, 2022 People, Planet, Balance, and Growth with Michelle Miller of The Green Marketing Academy
- Jul 7, 2022 2021 HITS: A Culture of Candor with Linwood Paul & Matt D’Amour of Subtle Distinctions
- Jul 14, 2022 2021 HITS: Reaching Green Consumers with Carolyn Parrs of Mind Over Markets
- Jul 21, 2022 2021 HITS: From Coffee to Cascara with Paul Evers of Riff
- Jul 27, 2022 Better Food Packaging in 30 Questions with Gage Mitchell of Modern Species
- Aug 3, 2022 Will it Get Recycled with Gage Mitchell of Modern Species
- Aug 10, 2022 2021 HITS: Prioritizing Brand Messaging with Pilar Ochi of Alter Eco
- Aug 17, 2022 Follow Your Passion with Fred Haberman of Freak Flag Organics
- Aug 24, 2022 Be Willing to Lose Everything with Adam Hiner of Pacha
- Aug 31, 2022 Help People Along the Way with David Simnick of Soapbox
- Sep 8, 2022 Simplify to Amplify with Fred Hart of Interact
- Sep 14, 2022 Importing Food Culture with Amy Zitelman of Soom Foods
- Sep 21, 2022 The Keys to Success with John Foraker of Once Upon a Farm
- Sep 28, 2022 TikTok and Vulnerability with Erica Rankin of Bro Dough
- Oct 5, 2022 Donations Beat Discounts with Andrew Forman of Givz
- Oct 12, 2022 Start with Health with Mark Samuel of IWON Organics
- Oct 19, 2022 Nobody Can Do This Alone with Caroline Cotto of Renewal Mill
- Oct 27, 2022 2021 HITS: A Plastic-Free Mission with Sandra Ann Harris of ECOlunchbox
- Nov 2, 2022 Shifting Toward Sustainability with Alicia Lahey of Humble Snacks
- Nov 9, 2022 Impact-Driven Holiday Shopping Guide with Kate Fosson of Brand Pollinators
- Nov 16, 2022 A Sense of Belonging with Katrina Tolentino of Naturally Network
- Nov 24, 2022 A Passion for Productivity with Jessi Freitag of Startup CPG Podcast
- Nov 30, 2022 What We Eat Matters with Seth Goldman of Eat The Change
- Dec 8, 2022 Technology Meets Natural Food with Karen Frame of Makeena
- Dec 16, 2022 Defining Better for the World with Gage Mitchell of Modern Species
- Dec 22, 2022 Sustainable Shit Show [Episode from The Creative Shit Show] with Gage Mitchell of Modern Species
- Dec 28, 2022 The Joyful Freelancer: Work-Life Balance is a Waste of Time with Gage Mitchell of Modern Species
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2023
- Jan 4, 2023 From Curiosity to a Career (in Food) with Kimberly Schaub of PeasOnMoss
- Jan 12, 2023 Over Deliver on Experience with Lex Evan of Lexington Bakes
- Jan 18, 2023 Cash, Community, or Customers with Jordan Buckner of Foodbevy
- Jan 25, 2023 Start Living Unchained with Subtle Distinctions
- Feb 1, 2023 Bringing Purpose to Pet Food with Jess Berger of Bundle x Joy
- Feb 8, 2023 Purpose Baked Into the Business with Matt Kreutz of Firebrand Artisan Breads
- Feb 15, 2023 No More Designing Pretty Trash with Gage Mitchell of Modern Species
- Feb 22, 2023 Air, Water, Tea and Your Health with Michael D. Ham of Wild Orchard Teas
- Mar 1, 2023 2022 HITS: Make People Feel Something with Jake Karls of Mid-Day Squares
- Mar 8, 2023 The Benefits of Mushrooms with Parker Olson of Forij
- Mar 15, 2023 Food That Won't Slowly Kill You with Bobbi Giudicelli of Read The Ingredients
- Mar 22, 2023 Why Not All Salt is Real Salt with Darryl Bosshardt of Redmond
- Mar 30, 2023 Margins, Capital, Time & Purpose with Jared Kligerman of The Think Tank
- Apr 5, 2023 Passion and Entrepreneurship with Jordan Buckner of Foodbevy
- Apr 12, 2023 Deliver on Flavor & Sustainability with Alec Jaffe of Alec's Ice Cream
- Apr 21, 2023 Speaking The Truth is Powerful with Miyoko Schinner formerly of Miyoko's Creamery
- Apr 27, 2023 Over 1 Million Meals Donated with Richa Gupta of Good Food for Good
- May 10, 2023 Keep Evolving with Gage Mitchell of Modern Species