Better Food Packaging in 30 Questions with Gage Mitchell of Modern Species

Written By Modern Species

The way your product is packaged is almost as important as the product itself. Your packaging helps potential customers decide whether they should pick your product off the shelf, or go for one of your competitors’ products instead. During this episode, Gage covers 30 questions relating to product packaging within the realms of messaging, images, branding, form, and (of course) sustainability. From, “How would I use it?” to, “Is the packaging recyclable/compostable?” tune in to hear how you can use these 30 key questions as a guide to help you create better food packaging and sell more products as a result! 

Key Points From This Episode:

  • Why your messaging is the most important part of your packaging. 

  • Six questions that your potential customers are likely to be asking to help them determine whether or not they are going to buy your product.

  • Key factors to take into consideration with regard to your images.

  • How your branding can attract or deter customers.

  • Examples of how to communicate your mission through your packaging.

  • Questions to take into consideration regarding the form of your product.

  • A real-world example of how the form of your packaging can make your product stand out.

  • Six questions that potential consumers might be asking about the sustainability of your product.  

Tweetables:

“You can have the most beautiful packaging in the world and not sell very many products because you didn’t communicate what it is or why anyone should buy it.” — @GageMitchell [0:07:35]

“Whatever it is that you know your consumers are looking for, make sure you’re communicating that as quickly and clearly as possible.” — @GageMitchell [0:11:51]

“If you’re not looking polished, if you’re not looking compelling, if you’re not looking familiar, they might not know if they can trust you.” — @GageMitchell [0:20:29]

“The vast majority of consumers say that they care about packaging sustainability because they want to easily do the right thing.” — @GageMitchell [0:31:16]

Links Mentioned in Today’s Episode:

Episode Slides

Modern Species 

Gage Mitchell on LinkedIn

Adobe Creative Jam

Sustainable Coalition

How2Recycle

Evolve CPG email

Evolve CPG Community

Adobe Creative Jam Event: Virtual Product Photography

No studio, camera, or product? No problem! Learn how to use virtual photography skills for photorealistic scenes, CPG product shots, portfolio mockups, and more… to elevate marketing and e-commerce imagery in the Virtual Product Photography Creative Jam on August 17. In-house, agency, and freelance designers will be challenged to stage a product shot quickly in Adobe Substance 3D Stager and submit it for feedback and prizes. No experience necessary. Sign up now to learn and compete at cjam.in/virtualphoto

Episodes Archive

Modern Species

A sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.

https://modernspecies.com/
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