2022 HITS: Make People Feel Something with Jake Karls of Mid-Day Squares
We are bringing back another of our most listened episodes from 2022. This time, we’re speaking with Jake Karls, cofounder and rainmaker at Mid-Day Squares, about their game-changing, show-everything style brand marketing and how he and his co-founders (his sister, Leslie, and brother-in-law, Nick) are committed to staying independent and true to themselves for the long haul.
Key Points of the Episode:
An introduction to Mid Day Squares and why they call themselves the first functional chocolate bar.
The reason why Mid-Day Squares wanted to build a modern-day Hershey.
The philosophy behind being a chocolate company that's unapologetically themselves.
Why the lack of creativity limits innovation.
Jake's thoughts on how brands can stand out by being themselves.
The beginnings of Mid-Day Squares.
The unique way Mid-Day Squares creates content about its journey and products.
Jake's thoughts on why every individual needs to know their strengths.
Why partnerships need therapy.
How Mid-Day Squares chose its social media platforms.
The different kinds of content they make for each social media platform.
The power behind 'controlling the microphone’.
The key to the authenticity factor.
Jake expands on the idea of not taking investors.
The lessons Jake has learned from his journey.
Tweetables:
“If you find your purpose, you'll likely be happier just because you'll be doing what you love every single day.” - Jake Karls [00:19:27]
“Do not yardstick. It's so dangerous. And when you stop doing that, you start to feel free.” - Jake Karls [00:41:30]
Links Mentioned in Today’s Episode:
The Five Dysfunctions of a Team
Gage Mitchell on LinkedIn
Modern Species
Check Out Products We’ve Featured…
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Beauty and Personal Care
- Sep 20, 2022 Soapbox
- Jun 23, 2021 Makes 3 Organics
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Durable Goods
- Apr 19, 2022 Dtocs
- Jan 26, 2021 ECOlunchbox
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Food and Beverage
- Apr 28, 2023 Good Food for Good
- Apr 13, 2023 Alec’s Ice Cream
- Mar 28, 2023 Redmond
- Mar 21, 2023 Read The Ingredients
- Mar 8, 2023 Forij
- Feb 23, 2023 Wild Orchard Teas
- Feb 20, 2023 Firebrand Artisan
- Feb 3, 2023 Bundle x Joy
- Feb 3, 2023 Lexington Bakes
- Dec 12, 2022 Eat The Change
- Dec 12, 2022 Humble Snacks
- Oct 22, 2022 Renewal Mill
- Oct 22, 2022 IWON Organics
- Oct 14, 2022 Bro Dough
- Oct 14, 2022 Once Upon a Farm
- Sep 20, 2022 Soom Foods
- Sep 20, 2022 Pacha
- Aug 17, 2022 Freak Flag Organics
- Jul 31, 2022 No Evil Foods
- Jun 2, 2022 Philosopher Foods
- May 20, 2022 Pulp Pantry
- May 18, 2022 Betterbrand
- Apr 19, 2022 Pass The Honey
- Apr 19, 2022 Boxed Water is Better
- Mar 18, 2022 Take Two
- Mar 18, 2022 Javazen
- Mar 18, 2022 Mid-Day Squares
- Mar 18, 2022 Ready Wise
- Dec 13, 2021 Agua Bonita
- Dec 13, 2021 Thomas Foods
- Dec 10, 2021 Farmer Direct Organic
- Dec 10, 2021 Manitoba Harvest
- Oct 27, 2021 ZEGO Foods
- Oct 13, 2021 Riff
- Sep 29, 2021 Doughp
- Jul 14, 2021 Outcast Foods
- May 19, 2021 Hippie Snacks
- Feb 24, 2021 Alter Eco
- Feb 11, 2021 Hooray Foods
- Feb 6, 2021 ReGrained
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Household
- Sep 1, 2021 Thriving Design
