Business can be a powerful force for good
& doing good is good for business.
Every brand, big or small, still has untapped potential for making social, environmental, and economic impact!
Is your brand living up to its full potential?
Exponential Good
Mission-Driven Brand Workshop
6-weeks | results focused | small cohort
Here’s how it works
Each week we’ll have a live instruction and discussion session as well as an office hours session with a guest expert to ensure nobody gets stuck, and you’ll get feedback from your peers by posting in our private online community.
Week 1:
Envision your true impact potential by thinking bigger.
Week 2:
Prioritize your ideas and ensure relevancy with our authenticity filter.
Week 3:
Weave your impact vision throughout your brand with our P.R.I.D.E. framework.
Catch Up Week:
We know everyone is busy, so we’re giving you a week to get caught up.
Week 4:
Tap into the power of community by including all your stakeholders.
Week 5:
Work backwards to define the preferred path(s) to success.
Week 6:
Create a clear plan, take action, and celebrate your future impact.
Cohort Reunion:
3 month progress check-in to celebrate success and help alleviate roadblocks.
Take aways
Roadmap for executing your new vision from tactics to strategies to impact
Worksheets for each step of the process to share with your team
New frameworks for exploring, evaluating, and integrating impact opportunities
Renewed energy and excitement for all the good you’re going to bring about
Expanded network of purpose-driven peers and mentors
Evolve CPG online community membership for ongoing support
The business case
Research continues to show that doing good is good for business. These are just a few ways you’ll see a return on scaling your good:
Since 2013 B Corps have grown at 3X the average growth rate. *
88% of people say they would purchase products or services from companies who have weave purpose into their brand. **
Employees are 2X more likely to be motivated, passionate, and engaged. ***
See referenced sources at the bottom of the page.
Who should attend
Anyone who influences their brand and impact strategy will have the power to put this workshop to good use, whether your company is already making the world a better place or just getting started. A few titles might include:
Founder / CEO
Board Members
Growth Capital Investors
Brand / Marketing
Sustainability / Mission
Communications / PR
Operations / Manufacturing
Product Development / R&D
Note!
This workshop is meant to get real-world results. Be prepare to take action.
You should have one person as the main workshop representative, but you can do your homework as a team.
This isn’t meant for hypotheticals, you should have a brand in mind and know generally what problem it solves and for whom.
REGISTRATION IS CLOSED
The workshop is already underway.
We’re currently running Farmer Direct Organic, Refugee Artisan Initiative, Seattle Good Business Network, Subtle Distinctions, and Upcycled Food Association through the process.
Dates for the next cohort will be announced soon, though.
Sign up here to be the first to know when registration opens up, and we’ll even send you a recap of this cohort.
Lead facilitator
Gage Mitchell brings decades of experience in purpose-driven leadership, entrepreneurship, branding, and impact models.
His award-winning, B Corp Certified, and 1% for the Planet Member agency, Modern Species, has worked with leading mission-driven companies, like those below, to help grow their brands and scale their impact.
Aveda, Alter Eco, Organic Valley, Lerøy, Nutiva, Farmer Direct Organic, Kerry, So Delicious, CCOF, Mamma Chia, Tribe 9 Foods, Yumbutter, Wonderstate Coffee, ReGrained, Planet, Mora Iced Creamery, Upcycled Certified, Riojana, Qet, Positively Natural, Kyolic / Wakunaga of America, Organic Marketing Association, Marlene’s Market & Deli.
Gage co-authored the grant-winning Path to Impact methodology for AIGA, the professional association for design, teaching thousands of creatives how to design for measurable, sustainable, impact.
He’s also the founder and podcast host for this community, Evolve CPG.
Frequently Asked Questions
Is this for me?
If you help make decisions on how your company is making an impact on the world, and/or where and how that impact mission gets woven into your brand and marketing strategies, then this class will help you focus on, and maximize those efforts by helping you think bigger, evaluate opportunities, tie everything back to your brand, tap into the power of community, and write an actionable plan for taking your impact exponential (aka. VERY BIG IMPACT).
What if I can’t attend a live session?
While it’s best to attend live so you can ask questions and interact with your classmates, sessions will be recorded and posted same day in case you can’t make a week’s session or need to rewatch later.
Will I have access to the materials after the 6-week class?
Yes. You’ll not only have a copy of the workbook, but your cohort’s group in the Evolve CPG online community will stay open for at least 3 months so you everyone has a chance to finish and get feedback.
What if I’m in start-up mode, will this be relevant?
Absolutely. This class will help you ensure impact is designed into your brand from day one.
Where / how do I bring the rest of my team into the workshop?
While the workshop is currently designed for one representative to be the lead — attending sessions and posting up work for feedback — we encourage you to engage relevant team memnbers each week as you work through your activity worksheets.
My brand is already impact focused, what will we learn from this class?
Every brand is has more untapped impact potential. You might find entirely new ways to make an impact, explore strategies for better integrating your impact across your brand touchpoints, or develop a plan to scale your existing model … there’s no company in the world that has exhausted all their impact opportunities.
What if the dates don’t work for my schedule?
We can’t promise our founder will personally teach future cohorts. So if you don’t want to miss out, still sign up even if you have a conflict on one or two of the weeks because you can watch the recording after each live session. If you’d miss 3 or more classes, check back for the dates of our next class or sign up for our newsletter to hear about future classes.
What if I have to cancel?
Our goal is to get you results, but results require your effort in executing your plan. If your situation changes and you’re no longer able to commit the time toward getting results, let us know as soon as possible and we’ll get you a credit for a future class, or a refund, depending on the situation.
What people have said about working with Gage and his team to elevate their brand and impact…
“A life changing experience. Their expertise allowed me to execute my vision on a level that completely surpassed what I initially set out to do.” - Devi Brown
“They took our vision and made it better than we could have imagined.” - Dan Sperling
“They are humble, honest, conscious, and extremely professional.” - Matt D’Amour
“If you want to work with the brightest, funniest, most creative, thoughtful professionals in sustainable design, then look no further.” - Jamie Lamonde
“They have not just been my branding firm, I truly consider them partners.” - Ryan Comfort
“We always feel as though they have our backs and can continuously rely on them to meet or exceed our expectations!” - Ana Orselli
Almost ready to register but have a couple questions first?
Email evolve@modernspecies.com to schedule a 15m Q&A call with the instructor.
Sources:
*Grow Faster: https://bthechange.com/the-business-case-for-caring-c92743555ffe
**Appeal More to Customers: https://www.conecomm.com/research-blog/purpose-biometrics
***Have More Motivated Employees: https://www.strategyand.pwc.com/gx/en/unique-solutions/capabilities-driven-strategy/approach/research-motivation.html